Once upon a time, we've prepared a Ukrainian hidden gem to conquer the international market
A-mega factory produces high-tech batteries that are the best-sellers on the Ukrainian market. A-mega has its own production facilities, distribution, battery service and recycling line. The company decided to modernize the brand and strengthen its position not only in the domestic market, but also abroad.
So how did we come up with an idea to use the icon you can see on any car dashboard?
We wanted a new brand identity to be easy to understand for anyone in any country. So after some research, we've realized that no one on the market has ever used the simplest thing — a battery icon!
This simple symbol has a clear association with the product and works great for brand awareness
Art director, Illustrator