Animates is an animation studio based in Kyiv. Guys had been working as freelancers for several years before they decided to move their focus on creative work and spend less time communicating with clients.
So Animates started to work with advertising companies and video design studios. They needed a bright and outstanding brand identity that would speak for itself.
We wanted to grab attention of art directors, designers, and video producers who were looking for animators for their projects.
We came up with an idea to use the video editing software's interface elements familiar to the target audience.
Dynamic logo resembles the text selection process in the mentioned video editing software. We've picked typical black, yellow, pink, and blue as the main colors for brand identity.
Art director, Illustrator