Or this is how we've reached the 60% view rate for 17-sec product videos
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The campaign is created in 3D. We have focused on the moment when something terrible is about to happen, and the relief when you are safe again.
All the threats turn into soft branded balls, saving the insured object. They become visually discharged with pleasant ASMR inserts.
Motor third party liability insurance
60% view rate for long product videos is wow!
We've used different formats and adaptable sizes to gain the maximum effect.
We've also created an ASMR brand video to be used as screensavers, office monitors, exhibitions, etc.
Art director, Illustrator