Daily Dose

Naming and branding the tastiest restaurant

How about opening a multicultural gastro-bar specializing in meat dishes with high-quality ingredients and complex cooking techniques?

Guys decided to open this gastro-place on a dull street with office buildings. When we came there to discover the area and interview the locals, we realized that people were used to poor-quality canteens and didn't expect anything nice and tasty to be opened there.

A series of in-depth interviews showed that the local office people accepted that there was no chance to find a nice place to have dinner or even. But they still have their hedonistic desires and need their daily dose of something pleasant:

like a big cup of a morning latte, a tasty burger or steak for dinner, or why not have a beer after work? What's more important, they were willing to pay extra for this extra comfort, extra taste, and extra design!

Our main idea was to start a riot against the local mediocrity and become real gastro-hooligans who create a special type of drug. So we started by naming it Daily Dose!

The idea was implemented in a particular rebel tone of voice and visual brand identity.

We have combined the DIN Condensed font with a custom handcrafted font and added stickers to extend the concept of local hooligans visually.

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Core team

Our co-owners,
co-creators, and
co-partners in crime

Anton Yatsenko

Anton Yatsenko

Strategy director

Uliana Shved

Uliana Shved

Creative director

Victor Grudakov

Victor Grudakov

Art director, Illustrator

Evgen M.

Evgen Madenov

UI Director

Anton Zotov

Anton Zotov

UX director