To spite all the creators of brands from Lviv, we were entrusted to create a brand of a multicultural gastro-bar specializing in meat dishes with high-quality ingredients and complex cooking techniques (real American barbecue, hosper, suvid and others)
Imagine the grayness...add to it a few sleepless office
boxes with people who are already used to eating in local «survivors» — this is what the respondents called dangerous canteens for health and mood. This is where we will open a new restaurant!
After joint sessions with the client, we realized that we would not be able to compete with the advantages of "big"ones. But we can be more flexible and human than them. Pixel believes that regardless of the price, buying a smartphone should be pleasant and festive: for a person, it is always a new SMARTPHOOOONE (even if it is an old model or used).
A series of in-depth interviews showed that even in such circumstances, people still retained their hedonistic impulses.
For which they are ready to give all the money in the world, regardless of their status or salary.
The main idea is to rebel against local mediocrity and become real gastro hooligans who create a special type of drug
Namely, delicious food for everyone who comes here. So that anyone can get their own at any time:
We have combined the DIN Condensed font with a custom font that reveals the concept of local bullies:
Art director, Illustrator