Elfa Group / Dr. Santé

Website for a cosmetics brand

Dr. Santé is a Ukrainian manufacturer of natural cosmetics. However, many customers did not believe that the brand used natural ingredients due to the low price.

Our task was to create a website that would convince customers to trust the brand

Challenge

We didn't have beautiful photos of the package or any additional visual content that could be used for design, so the small project budget became a major challenge for the design team.

Metaphor

To show the product's naturalness, we chose a pastel palette and used the morphing effect in the animation. We also created a visual metaphor: we combined illustrations of spilled liquids with photorealistic images.

Products

We focused on the five main product series with trendy components and showed them on the main page. The minimalistic design combined with dynamic effects have created the necessary brand atmosphere. 

Ingredients

The same technique was used for the ingredients page. The detailed descriptions and animated images help to tell the story in more engaging way.

Product cards

The minimalistic style helps to differ from other mass-market cosmetic brands.

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Core team

Our co-owners,
co-creators, and
co-partners in crime

Anton Yatsenko

Anton Yatsenko

Strategy director

Uliana Shved

Uliana Shved

Creative director

Victor Grudakov

Victor Grudakov

Art director, Illustrator

Evgen M.

Evgen Madenov

UI Director

Anton Zotov

Anton Zotov

UX director