Elfa Group / Dr. Santé
Dr. Santé is a Ukrainian manufacturer of natural cosmetics. However, many customers did not believe that the brand used natural ingredients due to the low price.
Our task was to create a website that would convince customers to trust the brand
We didn't have beautiful photos of the package or any additional visual content that could be used for design, so the small project budget became a major challenge for the design team.
To show the product's naturalness, we chose a pastel palette and used the morphing effect in the animation. We also created a visual metaphor: we combined illustrations of spilled liquids with photorealistic images.
We focused on the five main product series with trendy components and showed them on the main page. The minimalistic design combined with dynamic effects have created the necessary brand atmosphere.
The same technique was used for the ingredients page. The detailed descriptions and animated images help to tell the story in more engaging way.
The minimalistic style helps to differ from other mass-market cosmetic brands.
Art director, Illustrator