Elite is one of the biggest importers and the largest chain of auto parts supermarkets in Ukraine.
Guys needed a catchy ad campaign that would be easy to notice and remember. They wanted to remind Ukrainians about their brand from posters, billboards, and citylights.
The main advantage of Elit is a huge number of available auto parts in stock.
There are literally rivers or even mountains of auto parts in Elit stores. So we've literally depicted them on the posters and billboards.
To stand out from our competitors, we decided not to use photos, but to create a series of contrasting minimalistic illustrations in the brand's colors.
Art director, Illustrator