This creative campaign has brought 85% more money to Elit stores compared to the same period last year
Elit has 42 stores and really cool consultants who can pick up complex and super-rare parts. But most of the stores are located on the outskirts of the city, and people haven't heard about this brand and have not seen its signboard with logo.
Choosing spare parts online is difficult, you need to know a lot of details and spend hours learning info in the internet
But when you call or come to Elite, they can find any spare part you need and deliver it to you in several days (or you can pick it up at the nearest store). We needed to tell the drivers that we can help, we are simple, and we are close.
We started with creating a recognizable red and blue communication style for Elit, which is simply notable while driving a car
And then we decided to hurt the drivers with those annoying knocking, squeaking, and "oops something is breaking!" sounds, visualized on our ads
We used these sounds and a visual metaphor for pain: illustrations with contrasting details' colors.
In terms of money, sales increased by 85% (compared to the same period last year).
Even though we engaged people from banner ads on the internet to come to the offline stores (which is a very unusual practice), 75% more visitors came to Elit. It works!
Art director, Illustrator