The visual style, brand message, and brand relaunch campaign for the tastiest manufacturer of natural gelato
Just imagine the taste of the best Sicilian pistachios, Belgian chocolate, organic seasonal fruits, and milk from the local farms. The perfect consistency of ice cream is obtained with the help of the newest Italian equipment, which costs like an apartment in the city center.
And now imagine more than 90 different flavors of this masterpiece! The owner Bogdan constantly searches for new striking combinations: there is a traditional gelato with stracciatella, gastronomic ice cream with salmon or Gorgonzola, and Prosecco sorbet.
We started with the logo upgrade and developed a new visual system around it
The brand message is
«Dare to try them all» .
It has become a basis for the brand relaunch campaign.
We started working on the campaign at the beginning of the first Coronavirus quarantine, so we focused on the delivery communication
Our posters and banner ads show the main thing — a wide variety of tastes and encourage you to try them all. Each taste is accompanied by a funny poem like "After our Mango, everyone dances the tango."
We went social
We launched an advertising campaign and an Instagram contest. We offered the followers to build the highest pyramid from our jars and get the same amount of ice cream as a gift. In the first two weeks, the brand's Instagram grew by x3
The winner has built a tower of 28 jars of ice cream
Art director, Illustrator