The warmest winter communication for the coldest summer dessert

Ice cream is a seasonal product. Most of the Ukrainian craft ice cream manufacturers are closed during winter, but "Fainy Liody" decided to try working this winter.
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New seasonal flavors (Baileys or pumpkin with cinnamon) combined with our creative idea have made the magic happen!

We hooked people with a paradoxical message: ice cream is cold, but it warms you up best on a winter evening

Message: Ice cream that warms you up

Illustrations

Box

Stickers

Winter packaging

We created an atmosphere of comfort and warmth around the ice cream: new associations are not related to cold

Greeting cards

Illustration