Fayni Lyodu

It's cold, but hot!

We tell you about the warmest winter communication for the coldest summer dessert

Ice cream is a seasonal product. Most craft industries are closed for the winter, but not «Fine Ice».

The client decided to take a chance for the first time and continue the work of the workshop, while maintaining a cool team and business growth. And we had to figure out how to sell ice cream even in severe frosts.

So the client came up with new seasonal flavors (for example, Baileys or pumpkin with cinnamon), and we figured out how to tell you that ice cream in winter is also comfortable and delicious.

We hooked people with a paradoxical message: ice cream is cold, but it warms up best on a winter evening

Message

Illustrations

Box

Stickers

Jar lid

We set out to create an atmosphere of comfort and warmth around the ice cream: new associations not related to cold

Boxes and jars

Postcard

Illustration

Box

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Core team

Our co-owners,
co-creators, and
co-partners in crime

Anton Yatsenko

Anton Yatsenko

Strategy director

Uliana Shved

Uliana Shved

Creative director

Victor Grudakov

Victor Grudakov

Art director, Illustrator

Evgen M.

Evgen Madenov

UI Director

Anton Zotov

Anton Zotov

UX director