How to encourage people to order ice cream when it's freezing -10°C on the streets?
Ice cream is a seasonal product. Most of the Ukrainian craft ice cream manufacturers are closed during winter, but "Fainy Liody" decided to try working this winter.
New seasonal flavors (Baileys or pumpkin with cinnamon) combined with our creative idea have made the magic happen!
We hooked people with a paradoxical message: ice cream is cold, but it warms you up best on a winter evening
Message: Ice cream that warms you up
We created an atmosphere of comfort and warmth around the ice cream: new associations are not related to cold
Boxes and jars
Art director, Illustrator