Fainy Liody

The warmest winter communication for the coldest summer dessert

How to encourage people to order ice cream when it's freezing -10°C on the streets?

Ice cream is a seasonal product. Most of the Ukrainian craft ice cream manufacturers are closed during winter, but "Fainy Liody" decided to try working this winter.

New seasonal flavors (Baileys or pumpkin with cinnamon) combined with our creative idea have made the magic happen!

We hooked people with a paradoxical message: ice cream is cold, but it warms you up best on a winter evening

Message: Ice cream that warms you up




Winter packaging

We created an atmosphere of comfort and warmth around the ice cream: new associations are not related to cold

Boxes and jars

Greeting cards



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Core team

Our co-owners,
co-creators, and
co-partners in crime

Anton Yatsenko

Anton Yatsenko

Strategy director

Uliana Shved

Uliana Shved

Creative director

Victor Grudakov

Victor Grudakov

Art director, Illustrator

Evgen M.

Evgen Madenov

UI Director

Anton Zotov

Anton Zotov

UX director