Optimistic branding for a friendly ship supply service

Hi Marine works with captains of long-distance ships and supply them with whatever makes their crew happy and less restricted in the endless sea. 

A small team that solves big issues for huge ships

We decided to fight the boredom — the worst disease of every sailor. So brand's vision is to make the sea free of limitations for a crew.

Mission: we supply whatever makes a crew happy

Both brand's name and visual character is open and optimistic unlike all other players on the market. They all look formal and boring.

«Hi Marine» is a simple name that welcomes captains in every port

Both brand's name and visual identity are open and optimistic. We have not used any photos of ships on the website — it would be the same mistake as showing office photos to tired office workers. 

One of the main elements of the brand identity is a set of lines. They form an image of the horizon in the sea, which is a symbol of good news — soon, a captain will see the land. They are also a metaphor for a list of goods to be ordered. 

We added cute friendly ships sailing the website and all the documents, so the whole picture started to live its own life.