Hi Marine Company
We’ve created a naming, brand positioning, and visual identity for a small team that solves big issues for huge ships
Hi Marine works with captains of long-distance ships and supply them with whatever makes their crew happy and less restricted in the endless sea.
A small team that solves big issues for huge ships
We decided to fight the boredom — the worst disease of every sailor. So brand's vision is to make the sea free of limitations for a crew.
Mission: we supply whatever makes a crew happy
Both brand's name and visual character is open and optimistic unlike all other players on the market. They all look formal and boring.
«Hi Marine» is a simple name that welcomes captains in every port
Both brand's name and visual identity are open and optimistic. We have not used any photos of ships on the website — it would be the same mistake as showing office photos to tired office workers.
One of the main elements of the brand identity is a set of lines. They form an image of the horizon in the sea, which is a symbol of good news — soon, a captain will see the land. They are also a metaphor for a list of goods to be ordered.
We added cute friendly ships sailing the website and all the documents, so the whole picture started to live its own life.
Art director, Illustrator