The festival of ideas is a forum of leaders of business, local authorities, media, scientific, artistic and charitable communities.
Every summer, they get together to discuss social trends and share ideas for new projects. In the first three years, the festival has grown and changed significantly.
Therefore, the organizers felt that it was time to update the brand and add new meanings to it.
We were looking for a new image for ideas for a long time: we didn't want to use cliches like light bulbs or clouds.
So we talked to local activists and realized a very simple thing: ideas are the people who create, distribute, and implement them.
People have become the centerpiece of the brand's new identity. We covered them with thematic patterns and created icons for information blocks:
We brought these people together at the festival and got the brand's signature pattern:
«A new stage in the development of the festival of ideas required a qualitatively new level of visualization of the project idea, with which once.the agency did a great job and exceeded our expectations!»
Pavel Beloded, Aspen Institute Kyiv
Friends from the animation studio Animates helped us with the animations
Art director, Illustrator