Ideas Festival

Rebranding of the Ideas Festival in Odesa

New brand identity for the forum of leaders from different spheres: business, local authorities, media, scientific, artistic, and charitable communities

Every summer, the Ukrainian leaders meet to discuss social trends and share ideas for new projects. The festival grew into a huge event, so it was a time to update the brand and add new meanings.

What is a new metaphor for a brilliant idea? Please forget about all the cliches like light bulbs or clouds.

We discussed this question with the local activists and realized a very simple thing: ideas don't go separate from those who create, share, and implement them. People are identified by their ideas; an idea is nothing without a strong leader.

People have become the centerpiece of the new brand's identity

We covered the faces with different patterns — each representing one of the festival topics. And then, we brought all the bright minds together and created a brand's signature pattern.

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Core team

Our co-owners,
co-creators, and
co-partners in crime

Anton Yatsenko

Anton Yatsenko

Strategy director

Uliana Shved

Uliana Shved

Creative director

Victor Grudakov

Victor Grudakov

Art director, Illustrator

Evgen M.

Evgen Madenov

UI Director

Anton Zotov

Anton Zotov

UX director