A modern visual identity for a traditional agricultural brand
KOLO helps German companies find Ukrainian suppliers of organic products: high-quality grain, legumes and oils. Their clients are both small farms and large corporations.
KOLO finds customers at trade exhibitions where the brand identity works as a marketing tool and attracts visitors. So the owners decided to modernize the brand. We started with the logo: we've made it more minimalistic, and created a new visual system identity around it.
How to convey the traditional approach to growing organics without showing photo stock pictures of farmers and fields?
We've found the answer in handcraft illustrations. Just a few lines and a human figure perfectly convey the beauty of nature and the greatness of farmers' work.
We've saved the brand colors which were already familiar to customers: yellow and dark green have pleasant associations with the sun and harvest.
Art director, Illustrator