KOLO

Rebranding for a German organic agro company

A modern visual identity for a traditional agricultural brand

KOLO helps German companies find Ukrainian suppliers of organic products: high-quality grain, legumes and oils. Their clients are both small farms and large corporations.

KOLO finds customers at trade exhibitions where the brand identity works as a marketing tool and attracts visitors. So the owners decided to modernize the brand. We started with the logo: we've made it more minimalistic, and created a new visual system identity around it.

How to convey the traditional approach to growing organics without showing photo stock pictures of farmers and fields?

We've found the answer in handcraft illustrations. Just a few lines and a human figure perfectly convey the beauty of nature and the greatness of farmers' work.

We've saved the brand colors which were already familiar to customers: yellow and dark green have pleasant associations with the sun and harvest.

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Core team

Our co-owners,
co-creators, and
co-partners in crime

Anton Yatsenko

Anton Yatsenko

Strategy director

Uliana Shved

Uliana Shved

Creative director

Victor Grudakov

Victor Grudakov

Art director, Illustrator

Evgen M.

Evgen Madenov

UI Director

Anton Zotov

Anton Zotov

UX director