A modern visual identity for a traditional agricultural brand
KOLO helps German companies find Ukrainian suppliers of organic products: high-quality grain, legumes, and oils. Their clients are both small farms and large corporations.
KOLO finds customers at trade exhibitions where the brand identity works as a marketing tool and attracts visitors, so the owners decided to modernize the brand. We started with the logo, making it more minimalistic, and creating a new visual system around it.
How to convey the traditional approach to growing organics without banal photo stock pictures of farmers and fields?
We've found the answer in handcraft illustrations. Just a few lines and a human figure perfectly convey the beauty of nature and the greatness of farmers' work.
Yellow and dark green have pleasant associations with the sun and harvest.
Art director, Illustrator