The website that sells comfort

How to change the perception of gastroenterology clinic with the help of design?




Conversion rate






Olymed looked too modest, being really cool

We wanted the new website to convey the premium and comfortable experience of visiting the offline clinic. The previous one looked too ordinary and simple; it did not show the most critical aspect — the calm and pleasant atmosphere and 5-stars service of Olymed

THE clinic

old WEBsite

We aimed to change the perception of the clinic

We changed focus from doctors to clinic's brand

We wanted a new website to sell the clinic's brand and cutting-edge technologies, but not the faces. All the experts are presented as one cool team that reflects the clinic's values

We concentrated on the most important services

We decided not to spray and identified four main services that we want to sell. All additional ones were added to the general price list

We dded comfort

Talking about our approach to design, we wanted to convey the feeling of comfort. So we've left much free space and added aesthetic content

Comfort is also conveyed through the details: we've shown a map with the most important tags: where you can park your car or have a snack. We've also provided all the information about the preparation for medical procedures and removed unnecessary fields from the application form, so now it's as simple as possible

Do you want to learn more about our design process?

Feed your curiosity

Download presentationSay Hi!

Core team

Our co-owners,
co-creators, and
co-partners in crime

Anton Yatsenko

Anton Yatsenko

Strategy director

Uliana Shved

Uliana Shved

Creative director

Victor Grudakov

Victor Grudakov

Art director, Illustrator

Evgen M.

Evgen Madenov

UI Director

Anton Zotov

Anton Zotov

UX director