Branding of a smartphone store under the name Pixel, but without pixels

New Pixel is a store that bothers with: selection, configuration, price, packaging, delivery, gifts — in short, everything.

After joint sessions with the client, we realized that we would not be able to compete with the advantages of "big"ones. But we can be more flexible and human than them. Pixel believes that regardless of the price, buying a smartphone should be pleasant and festive: for a person, it is always a new SMARTPHOOOONE (even if it is an old model or used).

«People should feel that they have been taken care of. To buy and enjoy»

So the brand's message appeared:
«Everything was thought out so that you wouldn't think»

We have set a goal to become the most recommended online smartphone store. Therefore, each smartphone is packed already charged, with a protective glass and a case, an adapter to a Ukrainian outlet. To buy and enjoy.

In the design, we decided to get rid of the pixel image. Instead, we filled the Pixel (format) with our dynamic and playful logo, consisting of scattered letters.

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Core team

Our co-owners,
co-creators, and
co-partners in crime

Anton Yatsenko

Anton Yatsenko

Strategy director

Uliana Shved

Uliana Shved

Creative director

Victor Grudakov

Victor Grudakov

Art director, Illustrator

Evgen M.

Evgen Madenov

UI Director

Anton Zotov

Anton Zotov

UX director