This B2B company has great ambitions, so they needed the brand redesign and corporate website to reflect their vision.
The main visual idea of brand design is incorporated in the shapes created by the negative space behind the letters
These sharp geometrical shapes form a brand pattern and logo
We wanted to open up opportunities for foreign suppliers, because Smart Group takes care of imported goods.
On the other hand, we wanted to open up opportunities for Ukrainian retail chains, because Smart Group assumes R&D and all risks associated with the import of new products for the market.
The shapes form an easily recognizable brand pattern
Figures have also become the basis of product category icons:
We have described in detail all the rules for using the new identity in the brand book:
More than 50 master slides have been created for corporate presentations:
Art director, Illustrator