Smart Group

A modern website for a B2B distributor of innovative equipment

Smart Group is a Ukrainian company that finds cool gadgets and various innovative equipment abroad, imports them to Ukraine and sells them to retail chains

Smart Group

The team travels to top world exhibitions, where it finds interesting products in a convenient way, agrees on purchases, imports them to Ukraine and marketing these brands. This approach, when the distributor takes on the functions of a brand manager in the local market, distinguishes Smart Group from other players.

Why does the brand need a new website?

The site replacement was part of the Smart Group rebranding that we conducted. The previous site had an outdated design, it did not talk about the advantages and features, and did not give the impression of the site of a company engaged in innovative products.

See what the site was like before the rebranding

See what the site has become after the rebranding

What was the main task we had to solve?

The site we created is a business card of the Smart Group importer and distributor. First of all, it should inspire confidence among foreign supplier partners who are already used to a certain level of marketing and design. It was important for the customer that the partners understood that Smart Group can be trusted to manage its brand in the Ukrainian market.

What did we come up with?

In the design, we used a branded black-and-white palette and clear geometric shapes that formed the basis of the identity. Due to minimalism and clarity combined with non-standard animations, the site looks modern and technologically advanced.

The site has many interactive diagrams and elements, such as the process of establishing cooperation or a map with an infographic showing opportunities for partners.

For category icons we also used non standard animation with colored backgrounds

In a separate section we have identified successful cases with exclusive brands

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Core team

Our co-owners,
co-creators, and
co-partners in crime

Anton Yatsenko

Anton Yatsenko

Strategy director

Uliana Shved

Uliana Shved

Creative director

Victor Grudakov

Victor Grudakov

Art director, Illustrator

Evgen M.

Evgen Madenov

UI Director

Anton Zotov

Anton Zotov

UX director