Smart Group finds cool gadgets and various innovative equipment abroad, imports them to Ukraine, and sells them to retail chains.
We started with a rebranding, and the next step was to create a new website that reflects the company's new image.
The website has changed dramatically, so let's take a look at the previous website to have a base to compare:
And this is how Smart Group is represented now:
We've used the brand's black-and-white palette and geometrical shapes for icons and patterns
Minimalism and clarity combined with interactive animations create a modern and technological look.
Smooth animations, interactive elements and infographics make the website really engaging
Each product category is presented with interactive animation and colored background
Successful cases with exclusive brands are highlighted in a separate section
Art director, Illustrator