Smart Group

A modern website for a B2B distributor of innovative equipment

Smart Group finds cool gadgets and various innovative equipment abroad, imports them to Ukraine, and sells them to retail chains.

We started with a rebranding, and the next step was to create a new website that reflects the company's new image.

The website has changed dramatically, so let's take a look at the previous website to have a base to compare:

And this is how Smart Group is represented now:

We've used the brand's black-and-white palette and geometrical shapes for icons and patterns

Minimalism and clarity combined with interactive animations create a modern and technological look.

Smooth animations, interactive elements and infographics make the website really engaging

Each product category is presented with interactive animation and colored background

Successful cases with exclusive brands are highlighted in a separate section

Feed your curiosity

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Core team

Our co-owners,
co-creators, and
co-partners in crime

Anton Yatsenko

Anton Yatsenko

Strategy director

Uliana Shved

Uliana Shved

Creative director

Victor Grudakov

Victor Grudakov

Art director, Illustrator

Evgen M.

Evgen Madenov

UI Director

Anton Zotov

Anton Zotov

UX director